Your Twenty20 Marketing Workshop

Tomahawk are all about smarter marketing for tourism businesses! We are bringing our marketing experts to your region for a day of hands on workshops. Attendees bring their laptops. Tomahawk deliver the expertise. Together we will get perfect 20/20 vision for your 2020 marketing plan.

Marketing with the 5 stages of travel

  • Cover the 5 stages of travel and what platform serves each stage
  • Taking advantage of our 5 stages worksheet
  • 1.5 hour planning workshop

 

Takeaway: Each business will take with them a bite-sized campaign strategy to implement in house

Optimise your Google My Business

  • Prequel = set up GMB self learning eBook
  • Work through each of the steps to optimise you GMB
  • 1.5 hour hand on workshop

 

Takeaway: Each business will better understand how easy and important it is to update their GMB listing

Website Health Check

  • Discuss the importance of a responsive website
  • Review website site speed
  • Cover what is included in a good site map
  • Talk about the importance of a clear call to action
  • 1.5 hour workshop discussion

 

Takeaway: Each business will understand the benchmarks of a good website and where their site sits

Making Social Media Work for Your Tourism Business

  • Posting vs. linking to your website
  • Building your audience
  • Finding a new audience
  • 1.5 hour interactive workshop

 

Takeaway: Each business will be able to set up a basic Social Media Campaign using Facebook Ads

Protect your brand with Google Ads

  • Introduction to Google Search Ads
  • How to set up a brand campaign
  • 5 tips to optimise
  • 1.5 hour educational workshop

 

Takeaway: Each business will better understand Google Ads and how to build a brand campaign