This promotion was designed to achieve the most brand awareness possible and reach customers most likely to book the PADI Women Dive Day activity, within a 2-week period.
We needed to target women in Fiji, utilizing a variety of images from PADI and Adrenalin Fiji.
- Landing page on AdrenalinFiji.com
- Facebook public post with link to landing page
- Click to website campaign linking to landing page
We had a CPC (cost per click) of $0.02 and received enough bookings to launch the event. The CTR (click through rate) was 9%, dramatically increasing their brand awareness, and driving a surge of new followers and visitors to the website.
Head of Product Innovation