Trip Advisor - Like taxes; you don't have a choice
So we have all heard and read the articles about the recent UK lawsuit which resulted with Trip Advisor no longer being able to claim that their reviews are "real". This was a big blow for the online tourism review site but it does not stop travelers from reading and depending on the site to help make travel purchase decisions.
Trip Advisor is brilliant and simultaneously annoying - we live in a time when the consumer holds the power to help your business or tarnish it.
Take solace in knowing that even the world's most exclusive 5 Star hotels receive silly complaints about inane things like "the banana's in our fruit basket had bruises." People reading the comments can usually identify the "never happy" guests.
Travel purchase is an emotional and often large purchase decision so people will often turn - right or wrong - to Trip Advisor.
Whether you participate with Trip Advisor by commenting on both your guests good and bad reviews is your choice but like it or not, the travelling public is posting about you so like taxes, you best participate.
For a giggle on how ridiculous Trip Advisor can be see: