Every Monday morning my task reminder goes off at 7am "Write Blog."
I then put it on snooze for 1 hour and go on to check my emails. I eventually get involved in some needless crisis which rolls into the weekly Monday company meetings with the various departments to plan the week.
At noon I return to my desk - my task reminder there again blinking at me "Write Blog."
Why is it that the most important and effective online marketing tool we can all do for our businesses often gets 'snoozed' for other tasks that we prioritize as more important?
As a marketing consultant my mantra to our clients is "Blogging is one of the most cost effective ways to increase your SEO - a blog every other day keeps the creditors away." But advice can be easy to give and sometimes hard to follow.
And so it dawned on me - I personally struggle to write sometimes because I feel it is necessary to impart some life changing or business empowering idea each blog.
Reality is we often don't have the time to read a long, life altering blog. We really just want to be interrupted and entertained for a moment during our busy lives and hopefully learn a little something along the way. Some small bite of information of that is tasty and easy to swallow.
So, here it is - my small, easy to swallow Monday blog message "don't beat yourself up because every one of your blogs does not bring you a slew of new customers, unveil a new idea for getting more bookings or a new way you can reach number one on Google.
Just remember and enjoy the 11th commandment: "though must blog."
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