How to make a difference to your tourism business in 4 steps

There are many millions of written words on how to and not too when it comes to guests staying with you and how to treat them the right location, food, bedding, wine the list goes on.

When it comes to providing the best hosting, we believe there are four key points that make the difference.

1. Personality - if you're relaxed and comfortable in your own skin and like what you do it shines through and your guests will relish in your glow.

2. Passion - if you love the thought of having people to stay and engaging them in good conversation then your 50% there. However, on the reverse if you don't feel the love for your guests, no stunning house, amazing location or 800 thread Egyptian cotton sheets are going to make it happen. Your passion drives the business - if you ain't got it it's all over rover.

3. Resilience - Realize that guests will come and go, but when they leave they will talk to their friends, their travel agent, their bank manager and they will remember those places that made them feel welcome and cherished. If you can keep up the great work to get over the quiet times and just keep on providing great service without reservation then the numbers will grow and guests will come back (and bring their friends) again and again.

4. Marketing - GET YOUR PROPERTY OUT THERE, get inventive, contact a specialist who can get you in front of the right markets and give you good, honest, helpful advice. Measure and assess what you're doing so you know what you're doing wrong, throw it away and put your energy into what you're doing right.

The above four points can be broadened, but the message is clear - be passionate and inventive, and always step back so you can see what you've done and what you're doing right.