Tourism Resilience, Re-imagination and Rebound - 10 Training Workshops

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Tomahawk has designed a new series which is comprised of ten Online Training Workshops. They are crafted to empower tourism operators and aligned all industry sectors so they can:

  • Be more Resilient online where their business is showcased and booked

  • Re-imagine their business and product set where necessary in order to reset to our new tourism landscape

  • Prepare best to Rebound when travel is open again both domestically and internationally  

The series of workshops have an actionable worksheet or e-book to support the learning and after each workshop.

There is also the opportunity for businesses to register on the Regional Support Network and apply for funded one on one consulting after each Workshop.

Introducing: The Tourism Resilience, Re-imagination & Rebound Workshop Series + Optional One on One Consulting

Resilience Part 1 - Travel Distribution and the 5 Stages of Travel

  • Traditional Travel Distribution and what the “New Norm” of distribution may be
  • Understanding the 5 stages of travel
  • What marketing platforms serves each stage 
  • How to create a Marketing Strategy based on the 5 stages of travel

Takeaway: Solid understanding of how travel is distributed and marketed today  

eBook or Worksheet: Marketing Strategy Planner Worksheet

Optional One on One Consulting: Provide one on one consultation on workshop material

Resilience Part 2 -  Google My Business – why it is important to your business, your region and our country

  • Prequel = set up GMB self-learning eBook
  • Why Google created Google My Business and its relationship to Google Travel
  • The G-Eco System - How and why your listing helps your region
  • Learn about the different steps to optimise Google my Business
  • GMB app loaded on phone for ease of optimisation

Takeaway: Comprehensive understanding of Google My Business, listing complete and optimised

eBook or Worksheet: eBook - Optimising your Google My Business listing Best Practices

Optional One on One Consulting: Provide one on one audit and consultation on GMB listing and offer guidance for an on going GMB strategy

Resilience Part 3 - Website Health Check

  • Why your website has never been more important
  • Learn the importance of ‘Responsive’ – from phone to 68-inch TV Screen
  • Site speed – is your site fast enough for your customers? Do the test.
  • What is a good site map and do you have one?
  • What’s a Meta?
  • You can’t sell a secret – what is Search Engine Optimisation

Takeaway: Each business will understand the elements that make a good website and benchmark their site and identify what needs to be done

eBook or Worksheet: Book – DIY SEO Guide for your website

Optional One on One Consulting: Provide one on one consultation on website’s UX, performance, audit and potential for improvements

Re-imagination Part 1 – Domestic Marketing 101

  • Domestic Audiences Familiar & New
  • The differences between International vs Domestic marketing
  • Key triggers for Kiwi Travellers
  • Review Checklist for “is your product Kiwi-ready?”

Takeaway: A clear understanding of who the Domestic traveller is and what is important to make your product “Kiwi ready”

eBook or Worksheet:Worksheet – Checklist to audit if your product is “Kiwi ready”

Optional One on One Consulting:      Provide one on one consultation to review business’s product set and how it can be re-imagined for the Domestic market

Re-imagination Part 2 – Domestic Marketing Content Strategy

  • Why is a content strategy important for my business right now?
  • Key ingredients of a content strategy
  • FREE tools to make creating content easy and dare we say – fun!
  • How to quickly and easily create a content strategy

Takeaway:  Understanding of how to appear organically on the first page of Google search (SEO), how to create content and a content strategy

eBook or Worksheet: 2 x Worksheets – Content Builder Worksheet and Content Calendar for scheduling

Optional One on One Consulting: Provide one on one consultation to generate content calendar plus a deeper understanding of Search Engine Optimisation of website

Rebound Part 1 - Making Social Media work for you

  • Building your social media followers and likes
  • How to finding a new audience to target on social media
  • Posting vs. Boosted Posts vs Ad campaigns on social media
  • Creating a social media campaign step by step process + guide

Takeaway: Understanding of how to appear organically on the first page of Google search (SEO), how to create content and a content strategy

eBook or Worksheet: 2 x Worksheets – Content Builder Worksheet and Content Calendar for scheduling

Optional One on One Consulting:  Provide one on one consultation to generate content calendar plus deeper understanding of Search Engine Optimisation of website

Rebound Part 2 - Protect your brand with Google Ads

  • Introduction to Google Ads
  • The different types of ads available through Google – Search, Display & Remarketing
  • How to set up a brand campaign – protect yourself against the OTAs
  • 5 tips to optimise the performance of your brand ad

Takeaway: Each business will better understand Google Ads and how to build their own search campaign

 eBook or Worksheet: DIY Guide for building your Google Ad using Google Ad Express

Optional One on One Consulting: Povide one on one consultation for a deeper knowledge of the power of Google Ads including Keyword Research

Rebound Part 3 – The Power of YouTube for Tourism

  • Why YouTube is so influential for tourism
  • Types of YouTube Ads and objectives of each
  • Defining success for your YourTube ads – metrics and goals for your ads
  • 5 tips to optimise to optimise the performance of your YouTube ads

Takeaway: Each business will have an appreciation of YouTube as a strong influencer for tourism marketing    

eBook or Worksheet: eBook – DIY guide for YouTube Marketing for Tourism

Optional One on One Consulting: Provide One on One consultation on what video content, ad type and optimisation would be best for their individual business

Rebound Part 4 – Linkedin

  • Linkedin – the powerhouse B2B social media platform and what it means to your business
  • Best practice for your Linkedin Profile set up for both your business and personal
  • Best practice for reaching out to connecting
  • Best practice for posting
  • The power of Linkedin groups
  • Measuring results

Takeaway: Each business will have a solid understanding of how Linkedin works and how they can leverage the platform for their business.  

eBook or Worksheet: eBook – DIY guide for Linkedin Best Practices

Optional One on One Consulting: Provide one on one consultation to generate a Linkedin Strategy for their business

Rebound Part 5 - Create and Launch your Marketing Strategy  

  • Introducing your 5 Stages of Travel Marketing Worksheet
  • Step by Step example of how to create your own Marketing Strategy using the worksheet
  • Dos & Don’ts of a Marketing Strategy

Takeaway: Every business will be well versed on how to create a marketing strategy for one chosen audience for a quarter  

eBook or Worksheet: 5 Stages of Travel Marketing Strategy Worksheet

Optional One on One Consulting: Provide one on one consultation to generate a single audience, quarterly Marketing Strategy for their business

If your RTO or organsiation is interested in our 10 Workshop Series or perhaps in one or two individual workshops, please be in touch to discuss presentation options (online / in person) and investment options. We understand times are tough so happy to discuss options!

There is great value in these workshops for Tourism Operators. We know this from all the great amazing feedback we are receiving from both the organsiation that have engaged with us and with the individual businesses that have contacted us  

We are happy to share pre-recorded webinar examples if interested.