Category Archives: Tourism
By Tomahawk on
First we all had printed brochures and flyers to share the wonder of our tourism business with others.
Then everyone acquired PC in their home and we needed a website to reach those people researching their travel from home.
Soon a website wasn't enough and a booking engine became a necessity quickly followed by the need to have a channel manager to distribute our rooms/activities on a myriad of 3rd party travel websites like Wotif and Booking.com
Now, you are "so last year" unless you have a mobile website. Really?
The answer is yes.
Travel website traffic via the mobile web has increased by a staggering 72% between August 2011 and January 2012 accounting for a total of 17.4% of all website traffic in the industry*.
Recent survey data reveals:
- High-end sites...
In 2011 we had the big "Men in Black" offering our country the hope of increased numbers for tourism.
The Rugby World Cup brought plenty of hype, promises and pride as a nation; and we wanted to believe that the whole world was watching us.
Truth is, rugby doesn't hold the attention of some of our largest markets (Japan, U.S. China) and the televised games do not show off our biggest assets as a destination: our landscapes.
In 2012 and 2013 the release of "The Hobbit" movies is the next great opportunity. When it comes to wide spread tourism benefit, the little men with hairy feet are going to stomp all over rugby.
While it is difficult to ascertain the exact number of international visitors who have visited New Zealand as a result of the films, after the 2002 and...
By Tomahawk on
As a tourism business, you probably already know it's the visual that really engages your customers. You already have your best photos on your homepage, and you may even have a short video featured on your website - this is an excellent start (especially if you already have some video content on your website).
But are you using your video to its full potential?
Today, 94% of travel is researched online so when marketing your tourism business it's important to bear in mind where your customers are spending their time online and how they consume the information they find.
Recent studies reveal the continuing rise of online video. More and more people are using YouTube to search for content; it's now the second largest search engine after Google with their video views exceeds 4...
So we have all heard and read the articles about the recent UK lawsuit which resulted with Trip Advisor no longer being able to claim that their reviews are "real". This was a big blow for the online tourism review site but it does not stop travelers from reading and depending on the site to help make travel purchase decisions.
Trip Advisor is brilliant and simultaneously annoying - we live in a time when the consumer holds the power to help your business or tarnish it.
Take solace in knowing that even the world's most exclusive 5 Star hotels receive silly complaints about inane things like "the banana's in our fruit basket had bruises." People reading the comments can usually identify the "never happy" guests.
Travel purchase is an emotional and often large purchase...
There's a new kid on the block of Social Media which lets you connect with your audiences in the most visual way yet.
When marketing a tourism business, when it comes to piquing the interest of a potential guest or customer, the visual will always work better than the verbal. This is why the new Social Media site, Pinterest, should be of interest to you.
With Pinterest, you can organise images on your own online inspiration board, or pinboard - then engage with your social networks, link back to your website and let people share your images with the world.
Pinterest offers many creative marketing opportunities for your Tourism Business. You can showcase the various details or experiences your accommodation or activity offers in a visually arresting way. Using photos,...
By Tomahawk on
With the win/win smart phone app for travellers and tourism operators
Kiwis do it again; they have invented a clever new app that allows travellers to use their smartphone to find coupon deals within a radius of their position.
The same company that brought us coupons on the back of our grocery receipts have developed Ezypeezy, a clever new smart phone app that lets user view coupon offers by category, location and business name and even use GPS to locate offers nearby! Coupon offers are a tried and true way of motivating people to try your product, activity or accommodation through a great offer that, unlike the popular one-day vouchers, requires no prior spend or commitment.
These "coupons on the run" are perfectly suited for people travelling in New Zealand, and...