Category Archives: Tourism

Virtual Reality Tourism and the Rise of Google Cardboard

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We’re just a few short months away from professional virtual reality (VR) headsets to hit the consumer market in a storm of holiday promotions, and the future is here.

 

 

Google Cardboard  - Free Consumer VR

 

Google Cardboard, an approximately $20 box frame with plastic lenses, went on sale this year as a proving ground for this new technology and it’s been a wild success. Google brings the concept to anyone who wants to explore the new tech, with free designs for the cardboard headset also available on their website. Reminiscent of the red plastic View-Masters of the late 1980’s, these cardboard boxes have a simple slot for a cell phone. All you have to do is download a VR app to a smartphone and the world of virtual reality is in your hands. 

 

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Thinking Differently About Tourism

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Yes, yes, we know: we are living at a time when 'things' are changing faster than ever. We are reminded of this every time we buy the latest phone, tablet or computer only to be told six months later (when we have finally learned how to use it!) that it is now “the old” model.

And the point is truly highlighted when considering the fact that 60% of the jobs available in ten years don’t even exist yet.

As individual tourism businesses, organisations and an industry as a whole, it is imperative that we are keeping up with changes, and not just surviving but actually thriving. Thinking differently is required by all of us, as what has worked in the past may not work in the future.

“Trendlines not Headlines”

Stealing a quote from Bill Clinton, “consider trendlines not...

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Tomahawk to develop new website and strategy for Bella Vista Motel Network

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Bella Vista Management Ltd and Tomahawk are pleased to announce that Tomahawk is to develop the new website and digital marketing strategy for the Bella Vista Motel Network.

The Tomahawk group was appointed following a rigorous selection process from a group of innovative digital leaders invited to respond to a detailed RFP.

“We were very pleased with the proposal from the Tomahawk Group and whilst it was a close decision, Tomahawk stood out for their overall digital strategising and for their understanding of the complex visitor economy,” according to Sales and Business Development General Manager, Hamish Saxton.

The development of the new website and digital strategy activation is underpinned by Bella Vista’s online booking and channel management provider Seekom, which...

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Online VS Offline Purchase Patterns

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In a recent report, Google ventured outside of their current online domain and did a study to compare online travel purchase patterns to offline travel purchase patterns. The number of similarities between the two types of buyers provides compelling information that every tourism business owner should know.

Getting right to one of the most amazing facts derived from the study: 90% of both online bookers and offline bookers do their research online. You read that right, 90% of travellers do their research online before booking whether they purchase online or walk into an agency to book in person. Understanding the full value of a travel business's online presence has never been demonstrated so definitively.

Research starts on average 70 days prior to purchase. Both types of buyers use...

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How the Internet Influences the Luxury Traveller

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Although the majority of top-end luxury travellers may make their bookings with an agent, it is their friends and family, search engine results, online videos and loyalty programs that inspire and influence their choices.

 

The results are just in from a report commissioned by Google to help them better understand the affluent US traveller and the role that online resources play in their choice of airline, cruise, lodging, car rental and holiday packages.

 

Trip Inspiration & Research

One of the most significant pieces of information revealed is that friends or family and the Internet are both equally influential as the number one source for inspiring a trip. Moreover, when it comes to planning and researching for a holiday, the premier sector turns to the...

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Buying TripAdvisor reviews to boost your ranking

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There are a number of email campaigns going around claiming they can boost your TripAdvisor rankings, some even blatantly advising that you can buy 'genuine' reviews.

 

We often get asked how to boost your TripAdvisor rankings and our advice is always the same: "Give the better service than the guest expects".

We also often get asked if we think buying reviews is a good investment and our advice is always the same: "No, don't do it."

Today another email campaign made the rounds, it looked like this:

 

As a TripAdvisor Premium Connect Partner, we immediately reported this to them and they promptly responded with the following:

Hi Gina

Thank you for sending this on - I’ll get this to the attention of our content integrity team who will investigate.

There is...

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