Category Archives: Tourism

Government Funding For Help Is Available

By on

Do you need help understanding what your business might look like post COVID-19? Who to target, How to reach them, What to offer? The team at Tomahawk is here to help and you may be eligible for some funding assistance!

The Government has announced a further $25 million in funding for the Regional Business Partner Network (RBPN). Roughly $20 million will be invested in the direct business consultancy services to ensure your business can get the support it needs.

Tomahawk is a registered service provider with the RBPN, and have put together a program that consists of,

  • Tourism & hospitality business consulting
  • 1-1 virtual training
  • Research & strategy planning
  • Support

We recommend you apply for this funding as soon as possible as demand is high and funds will run...

Continue Reading

Targeting Domestic Visitors

By on

Targeting Domestic Visitors - getting more from your marketing dollar webinar had a whopping 407 people register!  

If you were unable to join us on the day, we have included a recorded version below for you to watch.

We have also included two FREE e-books on social media marketing and a link to book your FREE 30-minute consult with a Tomahawk marketing expert if you want to learn more about tapping into the domestic market for your business.

Happy marketing!

 

Our Gift to You

Facebook & Instagram

Ad Campaign DIY...

Continue Reading

GDPR - WHAT IS IT & WHAT DO YOU NEED TO DO?

By on

GDPR. No, it’s not just another buzzword that’s afloat on the internet. Everyone with a website needs to pay attention!

What is GDPR?

GDPR stands for General Data Protection Regulation and it goes into effect internationally on the 25th of May 2018. GDPR is an updated version of the Data Protection Directive that has been in effect since 1995. In the simplest terms, it boils down to protecting the rights of people who give you their personal data.

What personal data you may be collecting?

If you have Google Analytics, videos played on your site from YouTube, an e-commerce function that collects billing information and other features that load automatically on your site via “cookies” then you are collecting personal data.

GDPR does not only affect your business and your...

Continue Reading

Tourism Marketing with Videos: Make that Emotional Connection

By on

If pictures paint a thousand words, how effective do you think videos will be for marketing your tourism business? Film conveys so much more than text and pictures. Just image, you can give your intended customers a real glimpse of what you can offer. Show your audience the sweeping views from your hotel balcony or maybe the exhilarating feeling of bungy jumping off a platform. How about sharing that sense of calm the sounds and sights of your sleepy coastal town can bring?

Why video is so important in tourism marketing

Whether it’s an accommodation, an experience or a destination – a video can allow your potential customers to immerse in that experience and you can connect with them emotionally.

The statistics about the use of video in tourism marketing really drive the point home. For instance:

  • In a 2011 survey by...

Continue Reading

Tomahawk at TRENZ 2017

By on

Tell Us Your Marketing Pains

Tourism marketing is an ever-changing landscape where things move quickly! There are so many tools, platforms and distribution choices. Understanding the best options for your tourism business can be overwhelming...and an expensive learning curve if the ROI doesn’t eventuate.

Stop by our booth at TRENZ and tell us your marketing pains! What symptoms are you experiencing?

  • Drop in website traffic? 
  • Too much dependence on OTAs? 
  • Social Media not performing well?
  • Or something else?

In exchange for sharing your pains, enjoy a free neck and shoulder massage on us!

Visit the Tomahawk Booth

Find us at Booth 1005, in The Cloud just left past the registration desk. We hope to see you there!

 

 

Continue Reading

5 Ways to Promote Tourism through Instagram

By on

Quality Content

Every image you post should look like it belongs in a magazine Instagram is a “dreaming” channel in the purchase process, so the images should make someone want to pack their bags immediately and run/fly/swim to your destination, whatever it takes!

Use bright, sharp images with a strong focal point. If the details in the image are blurry or too small, they won’t translate well on mobile.

Decoding Hashtags

Hashtags are not to be ignored! They are a search function for your images – hashtags allow strangers to find your posts when searching for their interests.

Avoid cutesy tags such as #sorrynotsorry for your brand, and make use of strong search terms and your unique branded tag or destination tags, such as #NZMustDo and #NewZealand. These will help...

Continue Reading