Category Archives: Marketing
With the win/win smart phone app for travellers and tourism operators
The same company that brought us coupons on the back of our grocery receipts have developed Ezypeezy, a clever new smart phone app that lets user view coupon offers by category, location and business name and even use GPS to locate offers nearby! Coupon offers are a tried and true way of motivating people to try your product, activity or accommodation through a great offer that, unlike the popular one-day vouchers, requires no prior spend or commitment.
These "coupons on the run" are perfectly suited for people travelling in New...
Affiliate programs are a great way to add value to your website and added revenue to your bank account.
Although Affiliate programs have been around for a long time, many people don't understand how easy they are to set up so they are missing out on helping their guests with an added serve and capturing that little bit of extra revenue we can all use.
An affiliate program or affiliate marketing is when you use your website to promote other suppliers services or products that compliment your own. For example, an accommodation provider can offer an affiliate program that allows visitors to their website to book activities in their region or a tour operator can offer a way to search and book accommodation in their area on their website.
Joining a tourism affiliate...
Trip Advisor - For around USD600.00, a B&B can get a business account with Trip Advisor that not only lets you list contact details and your website, but lets you add a special offer to the front page for the region when searched. Even better - travellers can receive your specials by email for each region they will be visiting
Newsletters - When you pay peanuts, you get monkeys, but not with MailChimp! It's free if you have less than 2000 contacts, and offers a slew of templates, or lets you design your own email newsletters. You can share them on social networks, integrate with services you already use, and track your results.
Google Places - Fast...