Category Archives: Get Noticed

The Vocabulary of Colour

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Colour is a powerful design tool. It influences the overall look and feel of your website and makes the first impression on your potential customer’s mind. Colour creates atmosphere, the vibe of your website and changes how a customer feels about your business. It is important to understand the vocabulary of colour to create a design that is pleasing to the eye and connects your brand to your audience.

Colour Jargon

Color theory is the interaction of colors in a design through complementation, contrast, and vibrancy. The colour wheel helps identify categories such as primary, secondary and tertiary colours and colour schemes like complementary, analogous and monochrome. When used appropriately these color combinations are foolproof and harmonious. Including shades or tints of the...

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10 Golden Rules of Web Design

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Usability, visual design and functionality are the three key elements that determine the success or failure of a website. It’s not just about making the website look pretty - use design to effectively guide a user through a path and make an impression of your brand upon the customer.

1. Space

Our website for Tika Tours is a great example of how space can be used effectively to direct a users focus on important elements.

Space is one of the most important elements of design because it dictates everything from flow to readability to colours and layout. Every design needs space to breathe. For example, a user would never see your ‘Book Now’ button if it was cluttered with 10 other elements around it.

2. Layout

Our website for Touch of Spice shows how a consistent grid...

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No more right-hand side ads - what do the Google changes mean for me?

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Over the past month Google has changed the way Adwords is displayed on desktop search results. Have you noticed the difference yet? Here's how the changes may affect your business.

What changed?

Empty Right Hand Side Google Adwords

  1. No more text ads shown on the right-hand side.
  2. Up to four ads are now shown above organic (natural) search results – when previously the maximum was three.
  3. Three ads are also now shown at the bottom of the page.
  4. This means the number of maximum text ads has been reduced to seven whereas before there could be 11.

Why did it change?

Many people will say the answer is money, but by removing the ads on the right, Google has created a cleaner user experience that is more consistent with how mobile search is displayed. The right-hand space is also now used for other...

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Dealing with Social Gremlins and Social Media Customer Care

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Part I in our Halloween 2015 blog series.

Handling social media customer care may seem frightening - public posts with angry comments about your business are hard to control and can feel like a personal attack. Consider this - those customers will be online complaining about you, no matter what you do or whether you have a social media page on Facebook, Instagram, Twitter, etc. What matters is how you respond to change their experience and perception of your business.

 

5 Steps of Customer Care

1. Check In

Do this once daily during office hours. Set a time when you drink your morning coffee to check for any new messages or notifications. Make your goal to respond within 24 hours of a business day. If you make a habit of morning responses, this will be easy!  Facebook...

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Thinking Differently About Tourism

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Yes, yes, we know: we are living at a time when 'things' are changing faster than ever. We are reminded of this every time we buy the latest phone, tablet or computer only to be told six months later (when we have finally learned how to use it!) that it is now “the old” model.

And the point is truly highlighted when considering the fact that 60% of the jobs available in ten years don’t even exist yet.

As individual tourism businesses, organisations and an industry as a whole, it is imperative that we are keeping up with changes, and not just surviving but actually thriving. Thinking differently is required by all of us, as what has worked in the past may not work in the future.

“Trendlines not Headlines”

Stealing a quote from Bill Clinton, “consider trendlines not...

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Yes, your website users will scroll!

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The common myth that website users don’t like to scroll below “the fold” has persevered for nearly 20 years, and is still a debate I regularly participate in with clients and colleagues alike.

It was actually back in the internet dark ages (1998) when Jarrod Spool discovered that users will happily scroll. The simple fact remains that people would rather move down the page than click to go another page for further content. Which is good, because longer pages mean more words, which (usually) means better search engine optimisation.

If you need convincing, just watch a five year old with an iPad. They intuitively swipe the screen to scroll down. It is in our nature to do so.

The rise in small screens across all generations has heightened our scrolling education. Browsers and...

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