Category Archives: Get Noticed
By Tomahawk on
The majority voice of travel is now more powerful than ever. She’s the female traveller, and her fistful of dollars packs a serious punch.
“The female dollar,” “the gatekeeper,” “the adventure traveler” – referred to by various monikers for her value in group, family, and solo travel, her nature as a planner is intrinsically tied to revenue potential in tourism. Her collective opinion can make or break a travel business. She’s ascended to absolute power in trip planning and she rocks a size 12 dress.
If your business has roots in tourism, make sure there’s a marketing strategy in place speaking directly to women. Why? Because the value is mind blowing.
Women make up the bulk of travel’s target market. According to Forbes, this segment makes 80% of travel...
By Tomahawk on
We're excited to announce a new office in New Orleans, Louisiana.
Welcome to Marica Mackenroth Brewster, a digital tourism marketing veteran, to head the new region as Accounts Director – US. Our goal is to offer a new audience their highly specialized tourism expertise with a centrally located agent available during business hours in the States. Mrs. Brewster will bring the firm’s strategy consulting, digital creative and website construction, SEO and SEM, and ResBook – the company’s boutique hotel reservation software - to new and existing clients.
Marica's background includes keyword bidding for the city of New Orleans’ publicly funded post Hurricane Katrina recovery campaign, a position leading 300 clients on the digital agency side, and marketing direction for Pelican New...
By Tomahawk on
Can you believe that more than half the year has already gone by? With only 5 months left in 2016, it’s time to ask yourself if you’ve done everything you can to market your travel website to the right audience. If not, now is the time to try these 5 sure-fire strategies to boost your website performance:
Optimize your images
The number one selling feature of any travel-related website is photos. Some may say an image-heavy website is bad for SEO. We beg to differ. Images can be optimized with keywords using the alt tags and with proper naming conventions. These are also crawled by Google Bots and are displayed in both the Image Search results and the Universal results page. As a pro tip: submit an image sitemap in your Search Console (formerly Google Webmaster Tools) to get...
By Gina Paladini on
It's time to throw away previous models of online distribution! Tomahawk Director and tourism marketing expert Gina Paladini presents the drastic changes in online distribution for tourism, and how your business can stay ahead of the curve.
Let’s start by looking back to the 1990 era of travel distribution.
“Those were the days.” The distribution chain was an easy, single flat line with the novel addition of a supplier having their first website.
Today the available distribution "chain" is more like a bicycle wheel with spokes than a chain!
The increase of distribution channels options requires an deep understanding of your customers, and which channels...
Photo credit: SimilarWeb
If you haven’t heard of Pokemon Go by now, you may be in the minority. The Nintendo-game based app created by developer Niantic, has taken the world by storm since its release a week ago.
According to SimilarWeb, the game already has twice as many users as the popular dating app Tinder, and is on track to have more active users than Twitter by the end of the week.
Integrated with Google Maps, the app requires users to travel to exact locations to play and progress in the game, overlaying the characters with real-world landmarks.
To sweeten the experience, users can purchase “lures” which cause characters to spawn in a specific location for a limited time, drawing crowds of other users to that location. This has an intriguing application for...
By Pallavi Karambelkar on
While imagery and design dominate the overall look and feel of a website, there is no denying the fact that more than 50% of any average business website is words. At the end of the day, your customer is browsing your website to gain information about your product, not just look at pretty pictures. It is therefore crucial to devote a lot of careful thought and deliberation to getting typography right on your website.
Choose the right type
Finding the ideal font to pair with your brand can be challenging. There is a plethora of good typefaces out there, but which is that one combination that fits your needs perfectly?
There are multiple styles to choose from such as Serif, Sans serif, handwritten, cursive script, decorative or different weights like Regular, Bold, Italic,...