Category Archives: Business

Why your tourism business needs Google My Business

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Google My Business (GMB) is a free tool that can boost your business allowing you to manage how your business appears on Google Search, Google maps and more. 

GMB is packed with features that allows you to share vital information about your tourism business acting like a "mini-website". Quickly share your contact details, images, reviews and even include a social media style interactive Q&A where you can directly engage with users. 

It is a powerful booster for your Local Search Engine Optimisation. Think about it, when people search for a place to stay or activity to do that is near them, they're usually very close to making a booking.

If you haven’t already set up and verified your Google My Business Account and engaging with GMB every week like you would your social media,...

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GDPR - WHAT IS IT & WHAT DO YOU NEED TO DO?

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GDPR. No, it’s not just another buzzword that’s afloat on the internet. Everyone with a website needs to pay attention!

What is GDPR?

GDPR stands for General Data Protection Regulation and it goes into effect internationally on the 25th of May 2018. GDPR is an updated version of the Data Protection Directive that has been in effect since 1995. In the simplest terms, it boils down to protecting the rights of people who give you their personal data.

What personal data you may be collecting?

If you have Google Analytics, videos played on your site from YouTube, an e-commerce function that collects billing information and other features that load automatically on your site via “cookies” then you are collecting personal data.

GDPR does not only affect your business and your...

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Tomahawk at TRENZ 2017

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Tell Us Your Marketing Pains

Tourism marketing is an ever-changing landscape where things move quickly! There are so many tools, platforms and distribution choices. Understanding the best options for your tourism business can be overwhelming...and an expensive learning curve if the ROI doesn’t eventuate.

Stop by our booth at TRENZ and tell us your marketing pains! What symptoms are you experiencing?

  • Drop in website traffic? 
  • Too much dependence on OTAs? 
  • Social Media not performing well?
  • Or something else?

In exchange for sharing your pains, enjoy a free neck and shoulder massage on us!

Visit the Tomahawk Booth

Find us at Booth 1005, in The Cloud just left past the registration desk. We hope to see you there!

 

 

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Google Earth VR: Adding an Exciting New Dimension to Travel

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It’s much like a scene from a sci-fi movie. Pull down the VR system over your eyes and experience virtual travel like you’ve never seen before.  Feel the scale of the Eiffel Tower against the backdrop of the glistening arrondissements of Paris or cast the golden glow of sunrise on the Florence Cathedral in Italy.

What started as an effort to help people anywhere in the world explore the rest of the planet ten years ago, has gone through many leaps and bounds over the years. Google Earth currently has over 2 billion downloads and hundreds of realistic 3D renderings of major landmarks. Today, Google is introducing a whole new way to see the world.

The virtual reality version is now available for free on the HTC Vive, letting anyone with the device hover over their dream...

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DGiT: The Future of Travel Research

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What if you had access to research data that could tell you where your visitors come from and why they are visiting your location? How would this shape your marketing strategy and your events calendar? Most businesses are affected by seasonality and user demand. For the travel industry, insight into these two factors can drive a year’s worth of planning, dictate your budget and resource allocation and really keep the serious travel business owner up at night. 

Traditionally, there are several ways to gain insight into your user demographics:

  • The old-fashioned travel business would look to their paper-based logbooks, guest portfolios or do the tried-and-tested guest survey prior to check-in.
  • Those who are more financially capable can hire an agency to conduct market research,...

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Decoding Your Logo

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Your logo is the face of your company. It creates a first impression and can greatly impact how your brand is perceived. You will use it everywhere, from your business cards and website to your signage and may even extend your company car! So of course, you really need to get it right.

Bespoke

The first and foremost essential for a good logo, is that it should be bespoke. It should be custom designed by an expert, in line with the company’s vision and appeal not only to you but to your target audience.

Relevance

Secondly it should be relevant to your product and industry. Relevance does not mean using generic industry icons – the Mercedes logo is not a car, the McDonalds logo is not a burger. It needs to be visually unique so it stands out in a crowd. There is a lot...

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