Question 1: My web company keeps telling me I get great organic traffic, but I don't know what this means.
Common search engines include Google, Yahoo, MSN among others!
Website traffic is the visits to your site.
There are lots of different kinds of website traffic, each being a different the path that a visitor might take to get to your site.
Organic traffic is essentially someone who has arrived at your website by searching on a search engine, this could be Google (which is the most common) or one of the smaller search engines which often appear on your analytics like yahoo, bing or conduit.
Someone finds your sites through an "organic" search, or via a search engine based on the relevancy of their search to your site, their own location, the...
First we all had printed brochures and flyers to share the wonder of our tourism business with others.
Then everyone acquired PC in their home and we needed a website to reach those people researching their travel from home.
Soon a website wasn't enough and a booking engine became a necessity quickly followed by the need to have a channel manager to distribute our rooms/activities on a myriad of 3rd party travel websites like Wotif and Booking.com
Now, you are "so last year" unless you have a mobile website. Really?
The answer is yes.
Travel website traffic via the mobile web has increased by a staggering 72% between August 2011 and January 2012 accounting for a total of 17.4% of all website traffic in the industry*.