Posted by Ashley on
We’re just a few short months away from professional virtual reality (VR) headsets to hit the consumer market in a storm of holiday promotions, and the future is here.
Google Cardboard - Free Consumer VR
Google Cardboard, an approximately $20 box frame with plastic lenses, went on sale this year as a proving ground for this new technology and it’s been a wild success. Google brings the concept to anyone who wants to explore the new tech, with free designs for the cardboard headset also available on their website. Reminiscent of the red plastic View-Masters of the late 1980’s, these cardboard boxes have a simple slot for a cell phone. All you have to do is download a VR app to a smartphone and the world of virtual reality is in your hands.
Images are split into two offset versions, one for each eye, which creates the 3D effect, and the proximity to your eye produces a full immersion “frameless” view. The current graphics for motion are still fairly simple – the world is still waiting on a full camera designed to film the dual images required for photo-real immersion – but the experience will take your breath away with a 360 degree world crafted around you.
Thanks to the free Google Cardboard app, you can walk the streets of Paris and Tokyo. You lean back and tilt your head to the sky, stretching to see the top of the Eiffel Tower looming above you on a blue-sky day. Tour an aviation museum or explore a rocky cave. With some of the more playful apps, you can hang out with dinosaurs or ride a roller coaster, but the possibilities are seemingly limitless.
What it means for tourism marketing
Instead of just sending someone to your website, future customers will check Google Earth. They’ll locate your business or location, slip on their goggles and immerse themselves in a walkable 3D layout of your destination, restaurant, hotel, property or airline. They will want an option to experience the product before they arrive.
Your future promotional videos will take them on a wild ride down a river on one of your tours, watch the sun rise over the ocean at your destination, and show them the peaceful setting of a room at your hotel in the softly glowing morning light.
This is no longer a space-age dream – as these products hit the shelves this December in the global market, it’s time to start thinking ahead of how your business can make the most of this new media.
Discover more: https://www.google.com/get/cardboard/