To reach 1,000 Facebook fans by the end of the year (2015.) Ahipara is an established luxury travel company, creating custom holidays and exclusive, authentic experiences for high-end travellers. They had a base of 900 fans and 6 months to reach the goal.
Sub-challenge: To build a fan base of likely-to-book customers.
We crafted highly targeted advertisements to their target demographics, using images of activities favoured by tourists from that region. These ads were combined with boosted weekly content showing the personality of the Ahipara team, to engage and retain new followers. We reached 1,000 fans 2 months before the deadline, and the page continues to grow!