Adrenalin Fiji

case study

This project includes:

case study

The Challenge

This promotion was designed to achieve the most brand awareness possible and reach customers most likely to book the PADI Women Dive Day activity, within a 2-week period.

We needed to target women in Fiji, utilizing a variety of images from PADI and Adrenalin Fiji.

 

The Solution

Promotion included

  • Landing page on AdrenalinFiji.com
  • Facebook public post with link to landing page
  • Click to website campaign linking to landing page

We had a CPC (cost per click) of $0.02 and received enough bookings to launch the event. The CTR (click through rate) was 9%, dramatically increasing their brand awareness, and driving a surge of new followers and visitors to the website.

 

Team members

Brian Walker

Head of Product Innovation

Talwinder Singh

Team Leader - Senior Web Developer

Martin Jones

PHP Developer

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