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All things web and tourism!

A Four Point Guide to Choosing the Perfect Image

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Images can make or break a brand. As much as a good design is important for marketing materials nothing can replace the impact of an engaging image. Images add realism and authenticity to your product. But often just realism is not enough. The images must be engaging enough to prompt the intended response from your audience. Here are a few pointers to help choose the right images.

Power

Powerful images are those that capture your audience and create an imprint in their memory. Images are like teasers. We want a user to be so impressed by an image that they are tempted to experience your product or service themselves. Lighting, depth of field,  proportion, layout, dynamism, actions, expressions and many such elements determine the impact of a photograph. Hire a good...

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Decoding Your Logo

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Your logo is the face of your company. It creates a first impression and can greatly impact how your brand is perceived. You will use it everywhere, from your business cards and website to your signage and may even extend your company car! So of course, you really need to get it right.

Bespoke

The first and foremost essential for a good logo, is that it should be bespoke. It should be custom designed by an expert, in line with the company’s vision and appeal not only to you but to your target audience.

Relevance

Secondly it should be relevant to your product and industry. Relevance does not mean using generic industry icons – the Mercedes logo is not a car, the McDonalds logo is not a burger. It needs to be visually unique so it stands out in a crowd. There is a lot...

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The Power of the Female Traveller

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The majority voice of travel is now more powerful than ever. She’s the female traveller, and her fistful of dollars packs a serious punch.

The female dollar,” “the gatekeeper,” “the adventure traveler” – referred to by various monikers for her value in group, family, and solo travel, her nature as a planner is intrinsically tied to revenue potential in tourism. Her collective opinion can make or break a travel business. She’s ascended to absolute power in trip planning and she rocks a size 12 dress.

If your business has roots in tourism, make sure there’s a marketing strategy in place speaking directly to women. Why? Because the value is mind blowing.

Dollar Power

Women make up the bulk of travel’s target market. According to Forbes, this segment makes 80% of travel...

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Tomahawk Opens Office in New Orleans

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We're excited to announce a new office in New Orleans, Louisiana.

Welcome to Marica Mackenroth Brewster, a digital tourism marketing veteran, to head the new region as Accounts Director – US. Our goal is to offer a new audience their highly specialized tourism expertise with a centrally located agent available during business hours in the States. Mrs. Brewster will bring the firm’s strategy consulting, digital creative and website construction, SEO and SEM, and ResBook – the company’s boutique hotel reservation software - to new and existing clients.

Marica's background includes keyword bidding for the city of New Orleans’ publicly funded post Hurricane Katrina recovery campaign, a position leading 300 clients on the digital agency side, and marketing direction for Pelican New...

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4 Steps to Engage Your Market Through Social Media

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Social media may feel daunting some days, but there are a few tricks to get your messages to the right people likely to book!

1. Create Content

This is perhaps the greatest challenge of a successful social media account. Think of it like a television “channel.” No one will tune in if you don’t have any shows for them to watch! Content works best when you educate and inspire. Each post should have something useful or interesting to share, and a beautiful image.

Before you make each post, ask yourself “would I want to read this if [my competitor] posted it?” Take photos, share news and interesting information, and create visuals that could easily belong in a glossy magazine to represent your brand.

2. Collect and Use Data - Know Your Customers

Demographics go far...

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5 SEO Marketing Success Factors for Travel in 2016

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seo-blog

Can you believe that more than half the year has already gone by? With only 5 months left in 2016, it’s time to ask yourself if you’ve done everything you can to market your travel website to the right audience. If not, now is the time to try these 5 sure fire strategies to boost your website performance:

Optimize your images

The number one selling feature of any travel-related website is photos. Some may say an image-heavy website is bad for SEO. We beg to differ. Images can be optimized with keywords using the alt tags and with proper naming conventions. These are also crawled by Google Bots and are displayed in both the Image Search results and the Universal results page. As a pro tip: submit an image sitemap in your Search Console (formerly Google Webmaster Tools) to get...

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