Rebuilding Christchurch through Social Media

By on

As the recent 6.3 earthquake struck Christchurch, it was Social Media that we turned to, getting messages and information out to family and friends across the globe within a matter of seconds. The online sentiment felt worldwide was one of tremendous pain; and messages of sympathy and hope for those affected blanketed our twitter feeds, our facebooks and youtube accounts.

An earthquake of this magnitude touches all facets of a community's economy and lives, and as Christchurch is one of New Zealand's key tourism destinations this will be a significant blow to "Christchuch" as a brand. Our strategic partner Dr. Mathew McDougall, CEO for the China based firm SinoTech Group, is a South Islander himself, and one of the global experts on Social Media Strategy and Analytics.

The following presentation from Matt talks about ways to use Social Media to rebuild the brand and sentiment towards the city of Christchurch, and continue forward from here as one of New Zealand's significant tourism centres.


Read more articles

The Power of the Female Traveller

By   |  

The majority voice of travel is now more powerful than ever. She’s the female traveller, and her fistful of dollars packs a serious punch.

The female dollar,” “the gatekeeper,” “the adventure traveler” – referred to by various...

4 Steps to Engage Your Market Through Social Media

By   |  

Social media may feel daunting some days, but there are a few tricks to get your messages to the right people likely to book!

1. Create Content

This is perhaps the greatest challenge of a successful social media account. Think...