Inspired by Iceland's Tourism Campaign

By on

Encouraging travellers to return to a country in the months and sometimes years following a natural disaster can be a challenge. I was reminded once again of Iceland with the May 21st eruption of 'Grimsvotn' volcano appearing in the news, and their Inspired by Iceland campaign - www.inspiredbyiceland.com which followed the eruption of 'Eyjafjallajokull' in 2010.

This video from the Inspired by Iceland campaign is an inspirational example of a country telling the world that their tourism industry is open for business.

Read more articles

Digital Trends 2017 Part 1: Mobile is Still the Biggest Focal Point

By   |  

Have you jumped on the mobile bandwagon yet? If you haven’t yet, you are missing out big time! Mobile continues its ascend up the ladder of importance for internet users. Most website owners are starting to see the percentage of...

DGiT: The Future of Travel Research

By   |  

What if you had access to research data that could tell you where your visitors come from and why they are visiting your location? How would this shape your marketing strategy and your events calendar? Most businesses are affected by...