Category Archives: Website SEO

Eye-Tracking Study Confirms Importance of Google AdWords and SEO Combination

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Over the last few years, Google's search display has evolved substantially - and user behaviour is following suit. In 2005, Meditative researchers said that heatmap studies indicate user interest is all about the the “Golden Triangle”. By 2014, the model has shifted to the “elongated F”. 

The “Golden Triangle” from Meditative’s Eye-tracking study

The “Elongated F” became the new norm for 2014

Only three years after the release of the latest heatmap, we now face another great change. Google evolved the search results yet again by adding the business listing to brand name hotel searches. Underneath that are results from a meta search tool to show prices, reviews and other relevant information.

This begged Travel Tripper to question if the Elongated F still...

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How to Avoid the Pitfalls of Google AdWords - Our Top 5 Tips

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A market gamechanger since it boomed on the scene over the last decade, Google AdWords is unparalleled for revenue generation. Harnessing the power of the mighty AdWords can seem like a daunting task, particularly if you have little to no experience with paid online advertising. Then, once thrust into de facto campaign set-up and management, the tourism business owner can find themselves into a spiral of spending money without generating any leads or engagement

To avoid that “money down the drain” feeling, we have compiled a list of best practice tips for search engine marketing:

1.  Choose your battles wisely.

What is the goal you are trying to achieve through AdWords?  For example, if the proverbial “bums on seats” are your ultimate business goal, an offer-led, punchy...

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Intrusive Interstitial Penalty: Will You be Affected?

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Google has officially announced that they’ve rolled out the penalty that affects pages where content is not easily accessible to the user on mobile. The heads up on this has been on the webmaster blog since August 23, 2016.

The penalty only impacts intrusive interstitial that appear right after tapping the mobile search result. It does not impact pages that come up later. The search engine giant also stresses on the fact that this new signal is just one of hundreds that are used in ranking.

Understanding What Intrusive Interstitials Are

In the blog post, the search engine giant has given three good examples of interstitials that they consider intrusive. The following techniques make the content less accessible to mobile users and will therefore be affected:

  • A popup...

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5 SEO Marketing Success Factors for Travel in 2016

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Can you believe that more than half the year has already gone by? With only 5 months left in 2016, it’s time to ask yourself if you’ve done everything you can to market your travel website to the right audience. If not, now is the time to try these 5 sure fire strategies to boost your website performance:

Optimize your images

The number one selling feature of any travel-related website is photos. Some may say an image-heavy website is bad for SEO. We beg to differ. Images can be optimized with keywords using the alt tags and with proper naming conventions. These are also crawled by Google Bots and are displayed in both the Image Search results and the Universal results page. As a pro tip: submit an image sitemap in your Search Console (formerly Google Webmaster Tools) to get...

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Tomahawk Whitepaper: Online Distribution

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It's time to throw away previous models of online distribution! Tomahawk Director and tourism marketing expert Gina Paladini presents the drastic changes in online distribution for tourism, and how your business can stay ahead of the curve.

Download the whitepaper as a PDF

 

 

 

 

Let’s start by looking back to the 1990 era of travel distribution.

 

 

“Those were the days.” The distribution chain was an easy, single flat line with the novel addition of a supplier having their first website.

 

 

 

 

Today the available distribution "chain" is more like a bicycle wheel with spokes than a chain!

 

The increase of distribution channels options requires an deep understanding of your customers, and which channels...

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Write the Right Way - Typography

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While imagery and design dominate the overall look and feel of a website, there is no denying the fact that more than 50% of any average business website is words. At the end of the day, your customer is browsing your website to gain information about your product, not just look at pretty pictures. It is therefore crucial to devote a lot of careful thought and deliberation to getting typography right on your website. 

Choose the right type

typography-01

Finding the ideal font to pair with your brand can be challenging. There is a plethora of good typefaces out there, but which is that one combination that fits your needs perfectly?

There are multiple styles to choose from such as Serif, Sans serif, handwritten, cursive script, decorative or different weights like Regular, Bold, Italic,...

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