• Tomahawk delivered 100 new websites for tourism businesses to improve their online presence in the last 18 months

• Tourism businesses invested in their digital presence to rebrand, pivot to a new market or prepare for the resurgence in tourism

• Customers reaping the rewards of their investments

Tomahawk has quietly and confidently improved the online performance of tourism in New Zealand by delivering 100 new websites for tourism customers in the last 18 months.

When lockdowns and travel restrictions brought New Zealand tourism to a standstill, many accommodation and activity providers utilised the slow period to engage Tomahawk—which specialises in tourism—to improve their online presence in preparation for restrictions lifting. 

Funding by...

With 2023 just around the corner we thought we'd share some marketing tips and insights from our team to help guide your planning and direction, or simply just to provoke some ideas on possible new things to try!

Account Management Team

Our account management team recommend you make the mind space for Marketing. This will support continued engagement and a clear strategy to a successful business. Remember, activating marketing is not like flicking a switch!

Create a marketing calendar.

Georgia MacMillan - Account Manager

Make your own marketing calendar to identify key dates, and milestones. Use this calendar template to plan your specials, promotions and social media - customise it with your own campaign messaging!

Download calendar to customise 

Be...

Digital Marketing or "online marketing" for tourism has now become the key marketing focus at all stages of a traveller's interaction with your business.

If you think about this customer journey in marketing terms, and more specifically for tourism marketing, we talk about The 5 Stages of Travel which include: Dream, Plan/Research, Book, Experience and Share.

The 5 Stages of Travel

There's a lot of information about digital marketing and plenty of sources of advice - it can actually seem a bit over-whelming to try and figure out your own digital marketing strategy! This guide is aimed at providing an "overview" of all the different components that might make up your digital marketing plan, with links to information on topics you may want to delve into further.

Digital...

If you’ve ever wondered how marketing experts (like the good people here at Tomahawk) know all about who’s visiting your website, the pages they’re viewing and how they’re finding you in the first place, the answer usually lies within one powerful tool… Google Analytics.

Since its original release in 2005, Google Analytics has helped millions of people improve their websites, better understand their audiences and get great results from their marketing campaigns.

And in October 2020, Google released a new version of its analytics tool and the most powerful version yet – GA4.

What is GA4 and how is it different from the previous version?

Most businesses are currently using Universal Google Analytics (UGA.) which was released in 2012. UGA served us well for almost a...

If you’ve got a website, you might’ve heard the term ‘SSL certificate’ being tossed around. But what is it, exactly? And you haven’t already got one, do you need one? This simple guide to SSL certificates lays out everything you need to know in black and white, with any mysterious technical jargon translated into plain English.

What is SSL?

The SSL acronym stands for Secure Sockets Layer. It enables a type of sophisticated encryption that means information transferred from a user to a website is impossible to read by hackers.

An SSL certificate is particularly important if the user is submitting sensitive information such as credit card numbers or personal details that could make them a victim of identify theft. It makes your website ‘secure’.

How do you know if an SSL...

Every tourism business owner knows that a great website means more direct bookings. So what makes a great website?  

We have broken it down to 5 key ingredients for you to focus on to please your potential customers while also ensuring you are pleasing Google too! 

It all comes down to great content and ensuring you follow the 5 Stages of Travel, especially in the dream, research, and book stages.  

Here are the five MUST HAVEs for any tourism website: 

1. Enticing & emotive images & video  

Images and video are your number one tool in your toolbox to attract and capture your target audience by creating an emotional connection in that key 3-second moment when your website opens.  

A picture speaks 1,000 words, so what words do your images say about your...