Category Archives: Tourism

Tourism Marketing with Videos: Make that Emotional Connection

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If pictures paint a thousand words, how effective do you think videos will be for marketing your tourism business? Film conveys so much more than text and pictures. Just image, you can give your intended customers a real glimpse of what you can offer. Show your audience the sweeping views from your hotel balcony or maybe the exhilarating feeling of bungy jumping off a platform. How about sharing that sense of calm the sounds and sights of your sleepy coastal town can bring?

Why video is so important in tourism marketing

Whether it’s an accommodation, an experience or a destination – a video can allow your potential customers to immerse in that experience and you can connect with them emotionally.

The statistics about the use of video in tourism marketing really drive the point home. For instance:

  • In a 2011 survey by...

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Tomahawk at TRENZ 2017

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Tell Us Your Marketing Pains

Tourism marketing is an ever-changing landscape where things move quickly! There are so many tools, platforms and distribution choices. Understanding the best options for your tourism business can be overwhelming...and an expensive learning curve if the ROI doesn’t eventuate.

Stop by our booth at TRENZ and tell us your marketing pains! What symptoms are you experiencing?

  • Drop in website traffic? 
  • Too much dependence on OTAs? 
  • Social Media not performing well?
  • Or something else?

In exchange for sharing your pains, enjoy a free neck and shoulder massage on us!

Visit the Tomahawk Booth

Find us at Booth 1005, in The Cloud just left past the registration desk. We hope to see you there!

 

 

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5 Ways to Promote Tourism through Instagram

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Quality Content

Every image you post should look like it belongs in a magazine Instagram is a “dreaming” channel in the purchase process, so the images should make someone want to pack their bags immediately and run/fly/swim to your destination, whatever it takes!

Use bright, sharp images with a strong focal point. If the details in the image are blurry or too small, they won’t translate well on mobile.

Decoding Hashtags

Hashtags are not to be ignored! They are a search function for your images – hashtags allow strangers to find your posts when searching for their interests.

Avoid cutesy tags such as #sorrynotsorry for your brand, and make use of strong search terms and your unique branded tag or destination tags, such as #NZMustDo and #NewZealand. These will help...

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Digital Trends 2017 Part 1: Mobile is Still the Biggest Focal Point

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Have you jumped on the mobile bandwagon yet? If you haven’t yet, you are missing out big time! Mobile continues its ascend up the ladder of importance for internet users. Most website owners are starting to see the percentage of mobile as a channel grow month on month.

Google is at the forefront of this paradigm shift as they continue to push for the perfect mobile experience. In 2014, they added the mobile-friendly label to search results to help users “find pages where the text and content were readable without zooming in.” While plans for removal of this label are already underway, Google will continue to include the mobile-friendly criteria as a ranking signal. 

Get Started on Mobile

First things first, if you’re not yet mobile-friendly, call Tomahawk now. We can help...

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Digital Trends 2017 Part 2: Interactive Content

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Our big prediction for 2017 is the rise of interactive content. Gone are the days when internet users are happy consuming just big chunks of text. The popularity of infographics started a trend towards content that uses imagery. This year, we will see people wanting to interact more with content – possibly by choosing different paths in that content.

A good example that would bode well for the travel industry is the use of maps. Ahrefs recently published an article related to this, showing how it can be used for link building. It doesn’t have to be overly complicated and can focus on the following: data/research, trending topics, pop culture, funny facts and fully interactive maps.

Another form of interactive content users are just consuming like mad are those that offer a...

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DGiT: The Future of Travel Research

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What if you had access to research data that could tell you where your visitors come from and why they are visiting your location? How would this shape your marketing strategy and your events calendar? Most businesses are affected by seasonality and user demand. For the travel industry, insight into these two factors can drive a year’s worth of planning, dictate your budget and resource allocation and really keep the serious travel business owner up at night. 

Traditionally, there are several ways to gain insight into your user demographics:

  • The old-fashioned travel business would look to their paper-based logbooks, guest portfolios or do the tried-and-tested guest survey prior to check-in.
  • Those who are more financially capable can hire an agency to conduct market research,...

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