==content_digital==

Category Archives: Social Media

LinkedIn Key Takeaways for 2023

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For anyone managing a company LinkedIn page to maximise their B2B and industry relationships, the following list of key takeaways will help guide your content plan, post schedule, and engagement strategies.

All tips provided are based on LinkedIn's 2023 algorithim. Enjoy more LinkedIn success in 2024!

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Instagram Post Sizes

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Instagram is widely used by tourism businesses to feature visual content (both images and short-form video) as a key social media marketing platform. It's also an effective channel for paid ad strategies to target your specified audiences. 

Given the focus on visual media for this platform it is important to know the best image & video sizes and orientations for your posts to stand out, particularly on mobile format, and avoid images displaying cropped in either your feed or profile page.

Bookmark this page to refer back to or click on the image below to save it on your desktop. Keep reading for full details on all the different image options and sizes in more detail! 

Instagram Profile

All profile pictures on Instagram are automatically cropped to display at 110 x 110...

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25 Digital Marketing Strategies for Tourism

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Digital marketing is an ever-evolving part of promoting your tourism business. With new tools and technologies being developed constantly it's vital to keep on top of the latest strategies available to you. That's why we continue to provide a wealth of content in the form of eBooks, articles, and webinars to assist with your learning journey!

Our Tourism Tech Talks series in 2023 delivered 5 digital marketing webinars with 5 strategies shared by subject experts in each. These 25 strategies are summarised below covering: Something New, Something Reliable, Something Underrated, Something DIY, and Something Trending. The five key digital marketing topics are:

  • Social Media Marketing for Tourism
  • Google Strategies for Tourism
  • Brand, Design & Storytelling
  • Technology &...

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Facebook Post Sizes

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There's no doubt that Facebook for tourism businesses is a major social media channel to create awareness and engagement with travellers and potential guests. Getting your content looking at it's best is vital for creating inspiring first impressions and engagement! 

Part of the challenge is getting the resolution (pixel size) right for the various image placements available. This guide for Facebook image and video sizes (based on 2023 Facebook standards) is a handy reference if you regularly create/crop images and upload video to your business page. Bookmark this page to refer back to or click on the image below to save it on your desktop.

Keep reading for full details on all the different image options and sizes in more detail! 

Instagram Profile

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Technology & AI Strategies for Tourism

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Embrace technology & AI to help your business succeed in tourism

Love it or hate it, technology offers significant advantages for supporting tourism businesses to promote and sell what they offer in the digital world. 

In this article, we'll delve into technology tips, including AI powered tools, for tourism recommended by our digital performance expert, Lez Gunnion. We also share a recording of our Tourism Tech Talks webinar hosted by Lez that covers these strategies along with additional questions from tourism businesses.


1. Something New: AI Chatbots

Chatbots are found on a website as a pop-up that allows visitors to the site to ask questions in a live chat format. They are used to provide automated customer service, answering questions to solve issues, and to...

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5 Ways to Spring Clean Your Marketing

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1. Refresh your Social Media Content & Calendar

Your social media platforms are a vital way engage with potential customers and broaden your reach to new audiences. The start of spring can mean a change in the tone and messaging of your social media posts. If your tourism business is in a location that benefits from higher visitor volumes through spring and summer then you'll want to become more active with regular social media posts to share your content.

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