Category Archives: Marketing

Facebook Live: How to Make It Work for You

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Did you know that 100 million hours of video are watched on Facebook every day?  It’s no wonder the social media giant has taken it to the next level with Facebook Live. This powerful new tool gives you two good reasons to start exploring it. One, you will be able to harness all the marketing potential of the video format – again, look to the figure above 100 million hours! Two, it lets you put your social media campaign in the moment.

facebook live - social media marketing

Recent Facebook algorithm changes seem to be favouring videos in the news feed, and Live videos rank even higher. Even better, users actually like it. Personalities such as Jane Goodall and Martha Stewart and brands like BuzzFeed and the Denver Broncos have used Facebook Live to successfully connect with their followers. According to Facebook,...

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Tourism Marketing with Videos: Make that Emotional Connection

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If pictures paint a thousand words, how effective do you think videos will be for marketing your tourism business? Film conveys so much more than text and pictures. Just image, you can give your intended customers a real glimpse of what you can offer. Show your audience the sweeping views from your hotel balcony or maybe the exhilarating feeling of bungy jumping off a platform. How about sharing that sense of calm the sounds and sights of your sleepy coastal town can bring?

Why video is so important in tourism marketing

Whether it’s an accommodation, an experience or a destination – a video can allow your potential customers to immerse in that experience and you can connect with them emotionally.

The statistics about the use of video in tourism marketing really drive the point home. For instance:

  • In a 2011 survey by...

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Increase Your Tourism Bookings Using Email Marketing - The Easy Guide

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While fresh ways for reaching people online keep popping up, few are as effective as going directly to a potential customer and hitting their email inbox with one of your latest offers. When used correctly, Email Marketing can lead to increased bookings - so here are three ways to best use Electronic Direct Marketing and E-Newsletters

1. Share the Love

Encourage your offer to be shared around! Offer a special to your past guests and newsletter sign-ups then encourage them to share the deal with their friends and family – “spread the news and share the love”. Let’s face it, we all know someone who could do with some good news and TLC, and more so, everyone loves a good special. This is a also a great way to expand your brand awareness. Everyone gains something out of it, and...

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Why Newsletters Work!

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There can be some negativity around email newsletters; we all receive too many of them and yes, some can become tedious and often ignored. However, don’t be too quick to dismiss newsletters as being wrong for your business – when done well they can be very effective at bringing high quality traffic to your website. High quality traffic that wants to buy from you.

Pug reading newspaper

Firstly, consider that you are talking to an audience who has already told you they want to receive news from you. These people have admitted they are interested in your product or service. At Tomahawk we often see healthy website traffic from newsletters on our clients’ Google Analytics accounts – low bounce rates and a high amount of time spent on the website. So, whilst there will always be a percentage who don’t...

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How to Avoid the Pitfalls of Google AdWords - Our Top 5 Tips

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A market gamechanger since it boomed on the scene over the last decade, Google AdWords is unparalleled for revenue generation. Harnessing the power of the mighty AdWords can seem like a daunting task, particularly if you have little to no experience with paid online advertising. Then, once thrust into de facto campaign set-up and management, the tourism business owner can find themselves into a spiral of spending money without generating any leads or engagement

To avoid that “money down the drain” feeling, we have compiled a list of best practice tips for search engine marketing:

1.  Choose your battles wisely.

What is the goal you are trying to achieve through AdWords?  For example, if the proverbial “bums on seats” are your ultimate business goal, an offer-led, punchy...

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Mobile & AMP: Speed is the Name of the Game

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When it comes to mobile browsing, speed is the number one consideration for users. Expectations are high, but many seem to be missing the mark. On average, load time for retail mSites is at 7.083 seconds according to Mobile HTTP Archive

The focus on images has been counterproductive to improving speed. Over that last few years, mobile page sizes have grown drastically with the average page served to mobile increasing by 203% since 2011. And the consequences are severe. Did you know that every second of delay from the first second of loading costs money? RadWare and Kissmetrics have published information on the impact of loading time to the bottom line. Some of the most important findings of the research include the following figures:

  • 11% decrease in pageviews
  • 7%...

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