Category Archives: Google

Eye-Tracking Study Confirms Importance of Google AdWords and SEO Combination

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Over the last few years, Google's search display has evolved substantially - and user behaviour is following suit. In 2005, Meditative researchers said that heatmap studies indicate user interest is all about the the “Golden Triangle”. By 2014, the model has shifted to the “elongated F”. 

The “Golden Triangle” from Meditative’s Eye-tracking study

The “Elongated F” became the new norm for 2014

Only three years after the release of the latest heatmap, we now face another great change. Google evolved the search results yet again by adding the business listing to brand name hotel searches. Underneath that are results from a meta search tool to show prices, reviews and other relevant information.

This begged Travel Tripper to question if the Elongated F still...

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How to Avoid the Pitfalls of Google AdWords - Our Top 5 Tips

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A market gamechanger since it boomed on the scene over the last decade, Google AdWords is unparalleled for revenue generation. Harnessing the power of the mighty AdWords can seem like a daunting task, particularly if you have little to no experience with paid online advertising. Then, once thrust into de facto campaign set-up and management, the tourism business owner can find themselves into a spiral of spending money without generating any leads or engagement

To avoid that “money down the drain” feeling, we have compiled a list of best practice tips for search engine marketing:

1.  Choose your battles wisely.

What is the goal you are trying to achieve through AdWords?  For example, if the proverbial “bums on seats” are your ultimate business goal, an offer-led, punchy...

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Mobile & AMP: Speed is the Name of the Game

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When it comes to mobile browsing, speed is the number one consideration for users. Expectations are high, but many seem to be missing the mark. On average, load time for retail mSites is at 7.083 seconds according to Mobile HTTP Archive

The focus on images has been counterproductive to improving speed. Over that last few years, mobile page sizes have grown drastically with the average page served to mobile increasing by 203% since 2011. And the consequences are severe. Did you know that every second of delay from the first second of loading costs money? RadWare and Kissmetrics have published information on the impact of loading time to the bottom line. Some of the most important findings of the research include the following figures:

  • 11% decrease in pageviews
  • 7%...

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Google Earth VR: Adding an Exciting New Dimension to Travel

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It’s much like a scene from a sci-fi movie. Pull down the VR system over your eyes and experience virtual travel like you’ve never seen before.  Feel the scale of the Eiffel Tower against the backdrop of the glistening arrondissements of Paris or cast the golden glow of sunrise on the Florence Cathedral in Italy.

What started as an effort to help people anywhere in the world explore the rest of the planet ten years ago, has gone through many leaps and bounds over the years. Google Earth currently has over 2 billion downloads and hundreds of realistic 3D renderings of major landmarks. Today, Google is introducing a whole new way to see the world.

The virtual reality version is now available for free on the HTC Vive, letting anyone with the device hover over their dream...

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Intrusive Interstitial Penalty: Will You be Affected?

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Google has officially announced that they’ve rolled out the penalty that affects pages where content is not easily accessible to the user on mobile. The heads up on this has been on the webmaster blog since August 23, 2016.

The penalty only impacts intrusive interstitial that appear right after tapping the mobile search result. It does not impact pages that come up later. The search engine giant also stresses on the fact that this new signal is just one of hundreds that are used in ranking.

Understanding What Intrusive Interstitials Are

In the blog post, the search engine giant has given three good examples of interstitials that they consider intrusive. The following techniques make the content less accessible to mobile users and will therefore be affected:

  • A popup...

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Digital Trends 2017 Part 1: Mobile is Still the Biggest Focal Point

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Have you jumped on the mobile bandwagon yet? If you haven’t yet, you are missing out big time! Mobile continues its ascend up the ladder of importance for internet users. Most website owners are starting to see the percentage of mobile as a channel grow month on month.

Google is at the forefront of this paradigm shift as they continue to push for the perfect mobile experience. In 2014, they added the mobile-friendly label to search results to help users “find pages where the text and content were readable without zooming in.” While plans for removal of this label are already underway, Google will continue to include the mobile-friendly criteria as a ranking signal. 

Get Started on Mobile

First things first, if you’re not yet mobile-friendly, call Tomahawk now. We can help...

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